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BGonline.org Forums
Re: How does GE benefit from sponsoring GoL?
Posted By: Alef Rosenbaum In Response To: How does GE benefit from sponsoring GoL? (Chuck Bower)
Date: Saturday, 19 May 2007, at 3:19 p.m.
Might just be vanity. I used to work in publishing and was often surprised at massive amounts paid for advertising. Once I asked a big publisher if advertisers really thought they would make returns based on the readership seeing their ads, he replied 'no, they simply have the cash and like the prestige of the association'.
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