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In search of a new term

Posted By: Timothy Chow
Date: Sunday, 21 March 2010, at 5:48 p.m.

In Response To: In search of a new term (Chuck Bower)

Trying to change established usage is extremely difficult. The mistake that most people make is to try to choose a word with the most intrinsic merit. But it doesn't matter how much intrinsic merit a word has if nobody is going to use it.

In this case, it looks like the only serious contender for a non-gambling term is "unlimited game," because it is already somewhat in use. Other terms might have intrinsic merit but have too little market share to succeed.

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