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Stick Leaving Ohio-OT

Posted By: Casper van der Tak
Date: Saturday, 10 July 2010, at 5:04 p.m.

In Response To: Stick Leaving Ohio-OT (Bill Riles)

I don't live in the States and don't think I am particularly naive. I have lived in a number of countries, and have seen how different countries' media create and hype stars.

People want to hear about stars, so media satisfy that demand and can earn a lot of money doing so. There is, obviously, a lot of commercial interest behind making stars into bigger stars, and that explains the hype behind some of the stars. But it is always based at being terribly good at something; after that, charisma, life story, good looks help. This works for all ethnicities. That is why the Lebron hype and the Tiger hype, but also why the Vonn hype during the winter olympics, the Beckham hype and the Ronaldo hype to give some non-States examples, the Spears hype to give a non-sports example, etc.

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