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BGonline.org Forums
What the USBGF should be doing to increase membership and raise revenue
Posted By: Rod In Response To: Update & Prime Time/ July Aug Issue (Jason Lee)
Date: Wednesday, 17 July 2013, at 2:27 a.m.
Had a conversation with someone from the USBGF this afternoon.
Gave my 2 best ideas (there are others). One is something I started 3 years ago and was never followed up on - it's exceedingly simple, will cost next to nothing and should have a huge payoff, in terms of profile (and drive membership), and if done properly has the potential for some significant revenue. The other I hadn't started yet at that point; it requires a bit more work but will cost virtually nothing and has the potential to drive revenue, membership and profile.
I'll leave it to the USBGF to disclose them or use them or just pass them by and gouge existing members with 50% membership rate increases, a strategy contrary to one almost any organization that's small and trying to build a customer base would employ.
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