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Bridge player demographics

Posted By: Daniel Murphy
Date: Friday, 30 July 2010, at 6:31 p.m.

In 2005, The American Contract Bridge League conducted a marketing survey. According to the survey, 25.1 million Americans knew how to play bridge.

Of these:

  • The median age was 50.9 years.
  • 18.7 million were current players.
  • 5.1 million played at least once every two to three weeks.
  • 3.3 million played at least once a week.
  • 4.1 million played online. Of these, 35.8% played at least once a week.

Of the 25.1 million players, only 4.9 million said they were familiar with the ACBL, and about 1 million nonmembers said they would be "extremely interested" in joining the organization.

But as of today, the ACBL has (only) 165,000 members (ignore the "only" if you are comparing the popularity of bridge and backgammon!).

And, although the survey found that the median age of "bridge players" was 51, according to a 2005 USA Today article about a program to promote interest in bridge among junior high school students (i.e., age 12-15) with $1 million in funding provided by Warren Buffett and Bill Gates, the average age of ACBL members was 67.

The same article claimed that in the past year, 4,500 young students had learned bridge in school in classes taught by ACBL members. Incidently, current ACBL dues are $37/year, $26/year for new members, and $14 for students under the age of 26.

Sources:

http://web2.acbl.org/documentLibrary/marketing/NationwideSurvey05.pdf

http://www.usatoday.com/news/education/2005-12-19-bridge-schools_x.htm

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