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Local Club Attendance -- an Engagement Index?

Posted By: April Kennedy
Date: Friday, 22 December 2017, at 3:19 p.m.

In Response To: Local Club Attendance -- an Engagement Index? (Albert Steg)

Albert, the metrics that you are trying to produce sound similar to some standard sales, marketimg and engagement metrics called frequency, reach and yield (FRY)

Frequency Increasing sales revenue by shortening the interval between transactions

Reach (breadth) Increasing sales revenue by increasing net new customer count.

Reach (Depth) Increasing sales revenue by helping customers buy deeper into the product line.

Yield Increasing sales revenue by driving customers to want to increase their average per transaction spending.

You are not selling a product directly, but technically every time someone attends they are consuming your product. I am wondering if it would help you to calculate this by framing it in this way?

For instance here is one way you can calculate your reach engagement. More here: https://www.averetek.com/channel-marketing-blog/a-simple-formula-for-measuring-channel-engagement

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Reach

Reach refers to how many partners are participating in your program. Reach is always relative. If you have 100 partners participating in your program out of 100 total partners in your ecosystem, that’s quite an achievement. If you have 100 participants out of a universe of 10,000 partners, you have a lot of work to do.

To calculate this metric, divide the number of participating partners by the number of partners who are eligible to participate in your program based on whatever program criteria you’ve established. The result of this calculation should be expressed as a percentage.

Example: 234 out of 1,000 partner organizations are participating in the program. The reach is 23.4%. You can use this metric to set goals for your channel programs and to monitor your engagement during the lifespan of your program.

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Change the partner organizations to backgammon players to backgammon players and I think that calculation should work.

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