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Results-Based PR

Posted By: Rick Janowski
Date: Sunday, 1 February 2015, at 6:15 p.m.

In Response To: Results-Based PR (Bob Koca)

The "VRR crowd" often state their method is superior without seemingly demonstrating how it can be implemented in practice. Neither do they appear to consider its potential shortcomings. This dogmatic approach is more associated with faith than knowledge in my view. Unless the "VRR crowd" are able to demonstrate a practical methodology, then it will remain as a theoretical idea, which could be have the potential Da Vinci's flying machine or of Icarus's footwear.

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